Problem-solution blog post template
A problem-solution post names a frustration your readers share, explains why it keeps happening, and offers a better way. Use it when the usual advice fails and you know why.
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The template
Replace each bracketed prompt with your own words. The headings give you the structure; delete any section your post does not need.
The Problem
[Describe the problem your readers are dealing with. Be specific and relatable. Paint a picture they recognize -- the frustration, the wasted time, the confusion. Show them you understand what they're going through.]
Why This Happens
[Explain the root cause. Why does this problem exist? What are the common reasons people end up in this situation? This builds credibility and helps readers understand they're not alone.]
What Most People Try (and Why It Doesn't Work)
[Describe 1-2 common approaches that fall short. Be honest about why they don't fully solve the problem. This validates your reader's experience and sets up your solution.]
A Better Approach
[Present your recommended solution. Explain the core idea clearly before diving into details. Why does this approach work where others don't?]
How to Get Started
- [First concrete action step]
- [Second concrete action step]
- [Third concrete action step]
What to Expect
[Set realistic expectations. How long will it take? What kind of results should readers look for? Be honest about any tradeoffs.]
Real-World Example
[Share a brief story, case study, or example showing this solution in action. Concrete proof makes your advice much more persuasive.]
Moving Forward
[Encourage the reader to take the first step. Summarize the key insight and end with a clear call to action.]
Example: Can't Stick to a Morning Routine? Start Smaller
The same template, filled in, so you can see how each section reads.
The Problem
You plan a new morning routine: up early, exercise, journal, a healthy breakfast. It lasts three days. By the second week you are back to hitting snooze and feeling worse for having tried.
Why This Happens
A new routine asks you to change several habits at once, at a time of day when you are groggy and short on time. When one piece slips, the whole plan feels broken, so you drop all of it.
What Most People Try (and Why It Doesn't Work)
The usual fix is more motivation: a better alarm, a stricter plan, a fresh start on Monday. That helps for a few days, but it relies on the same willpower that ran out the first time.
A Better Approach
Start with one habit so small it feels almost silly, and attach it to something you already do every morning.
How to Get Started
Pick one action that takes under two minutes, such as drinking a glass of water or writing one line in a notebook. Do it right after something automatic, like turning off your alarm or starting the kettle.
What to Expect
The first week will feel too easy. That is the point. Once the tiny habit happens without thinking, add a second one to it.
Real-World Example
Imagine a reader, Sam, who wants to exercise before work. Instead of an hour at the gym, Sam commits to putting on workout clothes right after brushing their teeth. Most days, once dressed for it, a short walk follows. After a month, the walk is part of the morning.
Moving Forward
Choose your two-minute habit tonight, and decide what existing habit it will follow. Build from there one piece at a time.
Tips for writing this kind of post
- Describe the problem the way your reader would, in their words, before offering anything.
- The "why this happens" section is where you earn trust. Explain the cause, not just the symptoms.
- Be fair to the common fixes. Say what they get right before saying why they fall short.
- Make the first step of your solution small enough to try today.
Common mistakes
- Jumping to the solution in the first paragraph, before the reader feels understood.
- A solution that only works with your product. If it does, say so plainly.
- Promising the problem will disappear. Say what improvement to expect and how soon.
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