Interview blog post template
An interview post presents a conversation with someone whose experience your readers value. Use it when another person's story or expertise answers questions your audience has.
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The template
Replace each bracketed prompt with your own words. The headings give you the structure; delete any section your post does not need.
[Interviewee Name] on [Topic]: [Intriguing Angle or Quote]
[Introduce the person you're featuring. Who are they? Why are they worth listening to on this subject? Set up what readers will learn from this conversation.]
About [Interviewee Name]
[Brief bio -- 2-3 sentences covering their background, role, and notable accomplishments. Keep it relevant to the interview topic.]
The Conversation
Q: [Your first question -- start with something that sets context or lets the interviewee share their story.]
[Their answer. Edit for clarity and flow while keeping their authentic voice. It's okay to condense as long as you don't change the meaning.]
Q: [Follow-up or new topic that digs deeper.]
[Their answer.]
Q: [A question about challenges, surprises, or lessons learned.]
[Their answer.]
Q: [A practical question your readers would want answered.]
[Their answer.]
Q: [Ask for specific advice, a recommendation, or prediction.]
[Their answer.]
Q: [Final question -- something forward-looking or personal.]
[Their answer.]
Key Takeaways
- [Summarize the most valuable insight from the interview.]
- [Another key point readers should remember.]
- [One more actionable takeaway.]
Connect with [Interviewee Name]
[Share where readers can find or follow the interviewee -- website, social media, upcoming projects.]
Example: A Neighborhood Baker on Starting Small: "Sell Out Before You Scale Up"
The same template, filled in, so you can see how each section reads.
This example is a fictional interview with a fictional baker, written to show the format.
About Maria
Maria runs a one-person bakery from a rented kitchen, selling bread at a weekend market. She started as a hobby baker and turned it into a business over two years.
The Conversation
How did you know it was time to start selling?
Friends kept asking to buy loaves. When I was baking for people every weekend anyway, charging for it felt like the natural next step.
What was the hardest part of the first year?
Knowing how much to bake. Some weeks I sold out in an hour; other weeks I took half of it home. I started writing down what sold every week, and after a few months the pattern was clear.
What would you tell someone starting out?
Sell out before you scale up. If you are selling everything you make, you have earned the right to make more. If you are not, fix that first.
What is next for you?
A second market day. I am testing it with a smaller batch before committing.
Key Takeaways
- Start with demand you can already see, such as friends asking to buy.
- Track what sells every week, and let the record guide how much you make.
- Grow only after you are consistently selling out.
Connect with Maria
In a real interview, link to your guest's website or social profiles here.
Tips for writing this kind of post
- Send your guest the topics in advance, and ask open questions that cannot be answered with yes or no.
- Edit for clarity, not meaning, and let the guest review the final version.
- Pull the most surprising answer into the title.
- End with how readers can find or follow your guest.
Common mistakes
- Publishing a raw transcript. Cut the small talk and repeated answers.
- Changing what the guest meant while tidying their words.
- Questions about the interviewer instead of the guest.
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